Your product works. Your marketing doesn't exist yet.
I'm Kateryna Rudenko, a fractional CMO for B2B companies. I build the marketing function you don't have: strategy, channels, team and reporting. And I stay long enough to make it run without me.
Marketing leadership for:
The wall every B2B company hits
The product is good. Revenue came from the founder's network, a few relationships, and a sales team that works hard. Then growth flattens, and everyone looks at marketing — except there's no marketing function to look at. There's a website nobody owns, some social posts, an agency invoice, and no way to tell what any of it produced.
You don't need more activity. You need someone senior to own the whole thing, decide what to stop, build what's missing, and put numbers against it.
That's the job I do.
13+
Years in marketing
B2B, B2C, agency and in-house
fCMO
For B2B clients
Strategy, channels, team and reporting
Agency founder
For B2C markets
EU, the UK and the USA
What I do
Own the marketing function
Positioning, demand generation, channel mix, budget and reporting under one owner. One person accountable for the number, instead of five people guessing.
Make spend predictable
Cost per acquisition, channel attribution, and a budget model that tells you what spend produces what volume. That's the difference between marketing and gambling.
Build from zero, or fix what's broken
I've done both, including several times with no marketing department, no brand presence and no pipeline to inherit.
Hire and lead the team
I've built in-house teams and managed agencies and contractors. I can recruit yours, or take over the one you have and make it perform.
What clients say
“Kateryna consistently delivered results that exceeded our expectations, and her ideas significantly enhanced our market presence and attracted new clientele. Her contributions were invaluable.”
What I don't do
I don't do junior execution work, and I don't do outbound prospecting. If you need someone to post daily and cold-call a list, you need a different hire. And I'll tell you that on the first call rather than take the retainer.
13+ years scaling B2B revenue
I build the marketing engine that produces customers, and I've built it from nothing more than once: a defence technology manufacturer in Copenhagen, a 360-year-old French building materials group, Ukraine's largest veterinary pharmaceuticals producer.
New markets opened, cost per acquired client halved, customer lifetime value lifted, acquisition made predictable enough to forecast. Across defence technology, building materials, pharmaceuticals, energy and professional services. Adtech background at MGID, in-house leadership, agency-side, and now fractional.
Different sectors, same problem every time: a good product, a sales team carrying the pipeline alone, and no marketing engine behind them.
Let's find out if I'm the right hire.
A 30-minute call. Three steps, no pitch:
- 01
You describe
where growth has stalled.
- 02
I tell you
what I'd look at first and whether the problem actually needs a CMO.
- 03
You leave
with something useful either way.