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Notes on B2B marketing, building marketing functions from zero, and what I learn working with founders.
Why Your Fintech Marketing Isn’t Working (And What Actually Does)

Field notes

Why Your Fintech Marketing Isn’t Working (And What Actually Does)

Field notes from the London Fintech Breakfast: you’re marketing a difficult product with a playbook built for easy ones. Here’s what actually works instead.

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A 30-minute call. Three steps, no pitch:

  1. 01

    You describe

    where growth has stalled.

  2. 02

    I tell you

    what I'd look at first and whether the problem actually needs a CMO.

  3. 03

    You leave

    with something useful either way.